I was joined by Jim Martin, founder of Vidaio, who shared how generative AI reignited his career after more than 30 years in professional video production. After closing his agency in 2021, Jim dedicated himself to learning AI video. As a result, he rebuilt his creative practice around an AI-first production model that enables him to deliver high-quality commercial video for small and medium-sized businesses at around 80 per cent of traditional costs.
We discussed what hybrid AI video production looks like in practice, why expertise in storytelling and judgement still matter and how AI is opening access to professional video production for businesses that were previously priced out.
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