Stop writing essays 💀
Seriously… no one asked for your life story.
And especially:
Not in a cold DM.
Not when they don’t know who you are.
Not when they’re busy running a business.
No one's got time to read that.
People skim, scroll, and look for important parts.
When you’re outreaching, don’t waste time trying to convince anyone of anything…
… You’ll get nowhere.
Your goal is to get your message read.
1 sentence is better than 5 sentences.
Clearness beats cleverness.
Short and punchy is respectful.
Make it easy for the prospect to say, “What’s this about?”
And then you’ll have a shot.
Tyson 4D.