I've found this to be really helpful.
Chasing a niche only because it’s profitable is like choosing a job just for the salary. On paper, everything looks great 📊. But when the excitement fades—and it always does—you’re left doing something that drains you. That’s when motivation dries up, consistency slips, and the “easy money” turns into a grind.
Passion works differently. When you care, effort feels lighter. You stay curious. You keep showing up even when results are slow. That’s what most people underestimate.
A micro-niche is where this really clicks ✨
Think of it like zooming in with a camera.
“Running” is broad.
“Trail running” is narrower.
“Barefoot trail running” is specific—and suddenly you’re speaking to your people.
Now your content isn’t generic advice anyone could give. It’s lived experience. It’s stories, lessons, mistakes, wins. That’s what builds trust.
Picture two creators: One talks about “best running shoes” because they convert well 👟
The other shares their journey transitioning to barefoot trail running—blisters, mindset shifts, terrain tips, freedom 🌿
Who feels more real? Who do you want to follow?
So when you say, “consider what your micro niche could be,” you’re really inviting people to ask a better question: What do I care about enough to talk about when no one is watching?
That’s where sustainability lives. That’s where momentum grows. And ironically, that’s often where the money follows later 💫