Overwhelmed by marketing funnels? What if people came to you first — here’s why you’re doing it backward.
Recent reports show that inbound strategies generate 3× more leads than outbound, and cost per lead is far lower (often ~60‑65% cheaper). Also, buyers are now researching content, watching videos, reading guides before ever considering outreach — meaning visibility and value up front matters far more than pushing ads or cold outreach.
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Overwhelmed by marketing funnels? What if people came to you first — here’s why you’re doing it backward.
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