2d (edited) • General discussion
Why Purpose Beats Profit (Every Time)
Profit is essential — but purpose is unstoppable.
For most small and medium businesses, survival feels like the daily goal: pay the bills, win customers, keep the doors open. And yes — revenue matters. Without profit, a business can’t breathe.
But here’s the thing: profit is the outcome of something deeper. It’s the result of clarity, direction, and meaning. And that’s where purpose comes in.
The Purpose Gap
Think about the last time someone asked you: “So, what does your business really do?”
Did you rattle off your products and services? Or could you clearly explain the bigger reason your business exists?
For many founders, the answer is fuzzy. They know what they do, but not why they do it. This is the purpose gap — and it’s costing them growth.
Why Purpose Matters More Than You Think
- It inspires your team. Employees don’t rally behind profit targets. They rally behind a story they can believe in. When your purpose is clear, people feel like they’re building something bigger than themselves.
- It attracts customers. Today's customers want more than products — they buy outcomes. Businesses with a clear purpose build loyalty, trust, and advocacy.
- It builds resilience. When times are tough (and in today’s business climate, they often are), purpose keeps you grounded. It helps you make consistent decisions and stay motivated.
- It earns investor confidence. Investors and partners aren’t just buying your numbers — they’re buying your story. A clear purpose signals that you know where you’re headed.
A Simple Example
Imagine two cafés:
- Café A: “We sell coffee.”
- Café B: “We bring people together in a welcoming space where every cup of coffee feels like home.”
Which one would you rather work for?Which one would you return to as a customer? Which one would an investor back for growth? Both sell coffee. Only one sells purpose.
Why SMEs Struggle With Purpose
For small businesses, purpose often lives in the founder’s head. It’s felt but not said. It shows up in daily decisions, but it isn’t written down or shared clearly.
The problem? Without words, it can’t spread. Employees don’t fully get it. Customers don’t feel it. Investors don’t see it. And the founder is left carrying the whole vision alone.
The North Star Sprint
That’s why we created the North Star Sprint — a free online experience designed for micro, small, and medium businesses.
Here’s how it works:
- You answer 6 indirect, simple questions.
- Our guided online coach interacts carefully to your words.
- In 8-10 minutes, it transforms your input into authentic, clear Purpose, Mission, Values, Vision, and Direction statements.
- No jargon. No templates. Just your business, clarified.
Why Try It?
- It’s fast — done in under 10 minutes.
- It’s free — a no-risk way to sharpen your thinking.
- It’s authentic — everything is written in your own words.
- It's helpful - provides potential strategy drift and strategy confusion risks
- It’s foundational — your Purpose becomes the North Star that guides every decision.
Final Thought
Do you have any examples where purpose has made profit sustainable, meaningful, and scalable? Please share
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Why Purpose Beats Profit (Every Time)
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