4d • General discussion
Testing new creatives
In your CBO — load 2-3 new creatives at a time. Let Meta spend across them. After enough spend, identify which individual ad is getting traction.
In your ABO — isolate any ad showing high ROAS. $25/day. One ad per ad set. Wait 3 days.
In Advantage+ — once ABO confirms the winner, duplicate that ad set 3 times into a new Advantage+ campaign and scale per Ricky’s budget rules.
Previously, I was testing 10-15 ads in new adset, in my broad CBO.
From my understanding, you suggest testing 2-3 ads in my best performing adsets already?
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Testing new creatives
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