Day 7 AVA: Brand Within A Brand
As the founder and CEO of Brand Within A Brand this has been an amazing journey for myself and the CEO's who are working on their own branding strategies. The investment in my own and their businesses is priceless. I am unequivocally ready to lead 1700 online business owners to find their own voice and stand out in a very competitive market.
Here is the results of my journey with AVA:
  • What did Ava reveal that surprised you? Stop trying to be supportive. Sound certain. I do this all the time. I know what's best and instead of being assertive, I soften and dilute my response.
  • What belief have you been hiding behind? If I don't overdeliver, I'm not leading. I am trying to fill the gap for others. I serve instead of lead. I am a leader.
  • What's your brand voice in 3-5 words? Grounded. Declarative. Structured. Strategically Calm. Authority-Driven.
  • What are you going to do differently now? I'm going to retrain my public voice to be clear, positioned and intentional.
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Latasha Du Plooy
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Day 7 AVA: Brand Within A Brand
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