Lessons After Managing Ecom Stores — What I Wish I Knew Earlier

After working with multiple ecom brands and running my own stores, here’s something I learned the hard way:

👉 Traffic doesn’t fix a broken offer.👉 Great products don't sell themselves — positioning matters more than you think.👉 Simple funnels > complicated websites.👉 Retention (email/SMS) is where the real profit hides, not just new customer acquisition.

If I were starting over today, I'd focus on:

Building one great offer instead of chasing 10 mediocre products

Mastering storytelling with UGC (user-generated content)

Obsessing over my customer's next purchase, not just their first

Testing small before scaling hard

Ecom feels overwhelming sometimes because there's always a new trend popping up. But the fundamentals haven't changed. Happy to jam on ideas if anyone’s stuck or needs a second set of eyes! 🚀

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