OK! So don’t kill me! · Strategy Room by Coach R.E.N.

OK! So don’t kill me!

Yes, I’m getting ready to drop a couple more reels I made for a client 👀

And I’m posting them here first because I want to know what you actually want to learn how to make.

This client… let’s just say they don’t exactly hype me up 😆 — but I know y’all will appreciate this because it’s straight strategy + design off the dome. No templates. In fact, I’m making templates FROM these.

Here’s the play I ran for them — and this is something you can steal for your own content 👇🏾

🎯 Strategy Layer

Political with a splash of elegance: The entire content plan was designed to humanize my candidate through visual storytelling — showing her not just as a politician, but as a person.
Function over filler: Every inch of the frame should earn its place. If there’s empty space, I fill it with something that reinforces the message (dates, call‑to‑actions, brand markers).
Maximize visibility: Still posts are cute, but reels get priority in feeds. By making an ever-looping reel, we turn a static idea into a moving one that gets more views.
Thumbnail strategy: From a distance, her feed reads like a very elegant photo album — polished, consistent, and approachable. But when someone clicks on a thumbnail, it quickly transitions into the reel itself. This makes the feed visually cohesive while still delivering dynamic, engaging content behind each cover.
Content recycling: Use old photos or B‑roll that might not work as a standalone post, and reframe them so they look intentional.

🎨 Aesthetic Layer

Brand storytelling through visuals: Keep a rotation of “faces, places, and spaces” — moments in the community, with family, and in action — so the feed feels like a living album.
Consistent polish: Fonts and spacing stay consistent across posts so the brand feels unified. Variation comes from colors, imagery, and layout, not chaos.
Eye‑flow mapping: Arrange elements so the viewer’s eye naturally moves from the subject’s face → the name/logo → the main message → the CTA.

This is the kind of breakdown I can do for YOU here in The Strategy Room — so you’re not just making pretty posts, you’re making strategic ones that work while you sleep.

Now…

1️⃣ Do you want me to walk you through exactly how to do this step‑by‑step?

2️⃣ What’s your biggest content headache right now?

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