The Day My Website Almost Cost Me Customers · Storebuild.ai

The Day My Website Almost Cost Me Customers

When I first set up my online store, I thought everything was fine: products uploaded, design neat, checkout ready.

Then one day, a friend tried to buy something and messaged me: “Hey, the checkout isn’t working.”

I panicked. How many people had tried before and just gave up? 🤯

That experience taught me something important: running an online business isn’t just about having products, it’s about making sure every small detail works smoothly. Sometimes it’s not the ads or marketing, it’s the little technical things that cost sales quietly.

Since then, I’ve made it a habit to test my store like a customer, not just as the owner. It’s surprising what you find when you walk through the buying process yourself.

💬 Curious has anyone here ever lost sales because of a small overlooked issue on their website/store?

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