Testing, Tracking & Tuning
Hey everyone
Since my last update, I’ve doubled down on testing and tracking. I’ve started experimenting with different hooks and captions to see what drives more engagement and sales, and the data is already giving me some interesting insights.
One thing I’m curious about right now: how do you decide which metric to focus on first when you’re testing new creatives — CTR, add-to-carts, ROAS, or something else?
Would love to hear what’s been working for you all lately!
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Clara Anderson
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Testing, Tracking & Tuning
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