A few weeks ago, I was unsure if e-commerce was really for me. Sales were slow, and I kept hearing people say, “It’s too saturated.”
But then Q4 hit. And everything changed.
Suddenly, customers weren’t just browsing they were buying. Fast. The same products that struggled before? They started selling out because people are in holiday shopping mode.
Here’s what surprised me most: You don’t need 100 products. Just a few good ones that solve a problem or make great gifts. Buyers in Q4 aren’t hesitant they want convenience, value, and speed. The effort I put in months ago finally paid off when the demand spiked.
This season taught me something powerful: E-commerce doesn’t slow down in Q4 it explodes for those ready to ride the wave.
And honestly, I’m grateful I didn’t quit the business.