26d • Digital Marketing
is google ads even worth it for a small MSP?
I've been running my own IT services business for about 8 months now, got 4 clients paying monthly retainers, but I'm basically at zero on the inbound side. Someone told me to try Google Ads targeting local small businesses, but I'm spending maybe $400/month max on marketing right now and I honestly don't know if that's enough to see real results or if I'd just be burning it. Most of my clients came from LinkedIn or referrals so I keep going back and forth on whether paid search actually converts for IT services or if the buying cycle is just too long for it to make sense at this budget. Anyone run ads for a service business like this and actually gotten a decent cost per lead?
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is google ads even worth it for a small MSP?
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