27d • Digital Marketing
is google ads even worth it for a small IT company?
I've been running my MSP for about 8 months now, got 6 clients mostly from referrals, and I'm trying to figure out if putting $500-800/month into Google Ads is going to do anything or just burn cash. The problem is most of my competitors are bigger shops with way bigger budgets, and I keep going back and forth on whether I should even bother competing there or just double down on LinkedIn outreach and local networking. I honestly have no idea what a realistic cost-per-lead looks like for IT services in a mid-size city, and I can't find anyone who's actually run these campaigns for a small shop and is willing to talk numbers.
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is google ads even worth it for a small IT company?
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