May 30 • Digital Marketing
how do you get first clients when you have zero portfolio?
I'm about 3 months out from leaving my corporate job to start a digital marketing agency and the chicken-and-egg thing is killing me. Every potential client I've talked to informally wants to see case studies, but I can't build case studies without clients. I've thought about doing 2-3 projects at a steep discount or even free just to have something to show, but then I go back and forth on whether that just trains people to undervalue the work from day one. Has anyone actually solved this, or did you just grind through an awkward first 6 months with no good answer?
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how do you get first clients when you have zero portfolio?
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