I'm a therapist starting an online practice in LA and I just installed Google Analytics on my website this week. I have no idea what I'm looking at. Like I can see there are numbers on the screen but I genuinely don't know if 12 visitors in 5 days is bad, or normal, or if I even set it up right in the first place. I keep reading articles about 'traffic sources' and 'bounce rates' but nobody explains what a therapist with zero marketing background is actually supposed to do with that information.