I'm about to launch an online therapy practice in LA and I keep going back and forth on whether to start with Google Ads or just try Instagram first. I have maybe $300-400 a month to spend on ads and honestly have no idea which one is more likely to get someone to actually book a session. I set up a Google Ads account last week and got completely lost trying to figure out what keywords to even bid on, like do people search 'online therapist Los Angeles' or something more specific? I'm not sure if I'm thinking about this completely wrong and should be doing something else entirely before touching paid ads.