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2d • General discussion
The Self-Liquidating Offer (SLO)
A Self-Liquidating Offer is a low-priced, high-value digital product designed to instantly cover your advertising costs.
Once a cold prospect buys your $19 template or guide, they are exponentially more likely to buy your high-ticket consulting down the road.
- What is a small, highly practical template or checklist you use daily that you can package for under $20?
- How will you upsell your buyers from this entry-level asset to your core premium service?
Action Item: Draft the outline and set a $19 price tag for a new entry-level digital product today.
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The Self-Liquidating Offer (SLO)
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