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1d • General discussion
The Client Referral Engine
A warm introduction from a happy client is the most powerful and inexpensive marketing tool in your arsenal.
Building a systematic referral engine turns your current customer base into an active, unpaid sales team.
- Do you have a formal process for asking satisfied clients to refer their friends?
- What incentive or reward can you offer them for bringing in new business?
Action Item: Draft a referral request email and send it to your best past client.
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The Client Referral Engine
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