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18d • General discussion
Creating Your "Category of One"
If you copy your competitors, you are forced to compete on price; but if you design a unique "Category of One," you render competition entirely irrelevant.
True positioning is about explaining why you are different, not just why you are "better."
- What is the one unique, controversial belief you hold about your industry that completely separates you from your competitors?
- Who is the highly specific, underserved subset of your market that is currently being ignored by the major players?
Action Item: Rewrite your core business hook or LinkedIn headline to clearly declare your unique category.
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Creating Your "Category of One"
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