These four frameworks can help you write ads and posts that grab attention, connect with people, and drive results.
AIDA: Attention, Interest, Desire, Action
Start by grabbing attention with a strong headline. Share information that sparks interest and makes them want to know more. Highlight benefits to create desire. End with a clear call-to-action so they know what to do next.
PAS: Problem, Agitation, Solution
Begin by showing a problem your audience faces. Explain how it affects their life and why it matters. Then, offer your product or service as the solution that solves their problem.
FAB: Features, Advantages, Benefits
List the features of your product or service. Explain how those features are better than other options. Finally, share the benefits your audience will enjoy by using it.
USP: Unique Selling Proposition
What makes you stand out? Share what’s unique about your product or service. Explain why this difference makes you the best choice.
Use these frameworks to make your message clear, helpful, and powerful. Watch how they transform your marketing! 🚀