Music production—or any creative field, really—is a constant hustle.
Let’s unpack what that actually means.
The fact is, no one is just going to throw money and work opportunities at you.
Week after week, I receive countless resumes and intern requests for my studio. It’s amazing how few of those emails actually include any work to listen to.
The world of music production is a constant grind.
You find one thing that works, ride it for a couple of years until it doesn’t, and then it’s on to the next thing.
Some years, you might make great money. Other years, you might not.
Once those initial opportunities dry up, you’ve got two choices: go get a job elsewhere, or dive back into the grind, hustle harder, and create something new.
So why is it a hustle? Because this career demands constant innovation—year after year.
It requires consistent output and staying on, or ahead of, the curve.
Here’s my advice:
When things are good, that’s amazing—but those are the moments when you should be developing new, innovative ideas. That way, when the money-making opportunities dry up, you’ve already got something in motion.
More often than not, people ride the wave of success, and when it ends, they panic—then they’re scrambling, turning the hustle up to 11 just to stay afloat.
The best thing you can do as a producer—or any creative—is to build your own opportunities.
Don’t just work for other businesses. Create your own path. That way, the only way the rug gets pulled out from under you is if you pull it. Don’t rely on standing on someone else’s rug.
The hustle only becomes painful if you lose your direction and passion.
But if you truly love it, you’ll learn to embrace the struggle—and through that suffering, you’ll become great. No success is granted without sacrifice.
That said, it’s important to come back to the source of why we do what we do.
Beneath the frustration and pain that come with this career, there’s so much beauty in the gift of being able to create—of sharing our joy and our talents with the world.
There is a place for you in this industry.
And you do deserve to be here.
With love & gratitude
- Spike