People love my Birth That Book™ theme because it is memorable and creative, and it makes the publishing process easier to understand. They smile, connect with it, and sometimes even ask me to send the “cute” pamphlet to share with a friend. But Day 3 helped me face something clearly: I am not here to present a cute and clever idea. I need the audience to fully understand the value of what I offer.
One of my biggest takeaways from Day 3 was that people buy solutions, not motivation. That landed for me because one of my problems has been knowing I have a meaningful message, but needing greater clarity around the specific problem I solve and how to position it in a way that leads to transformation, not just inspiration.
The question, “What problem disappears after someone works with me?” really stayed with me.
That shifted something for me. It reminded me that my offer has to be clear, the transformation cannot be vague, and I have to see the value of what I carry before I can expect others to see it.
What came into focus for me is this: after someone works with JC Publishing, the confusion and delay around birthing their book disappear, and they gain a clear path to publish with structure, ownership, and purpose.
Do you know what problem disappears after someone works with you?