Some of my takeaways were:
Position the product and sell the results
-The offer is about getting results for my clients.
This is a contact sport, don't be afraid to get hit & don't be afraid to run someone over.
Breakthrough: "What is the #1 problem your client have that you can solve. -You have to know what problem you can solve.
This gave me clarity because I was able to narrow down so much to get a simple answer to what problem I solve. Now I have to get in the right vehicle and take off. 🙂