Why "Perfect" Content Gets Zero Engagement

Olly Riley

Jun '25 • Financial

And no, it's not the algorithm doing the dirty on you.

I've been creating social media content since late 2020.

One of my biggest mistakes early on?

Creating content that I personally thought was good.

See, when we put our own emotions into content, we forget the core premise of business:

Find a demand and supply it.

The only way to give yourself a high chance of engaging content is market research.

In YOUR specific niche.

Find out what the demand actually is:

What do people need help with?
What are their buying triggers?
What's their desired outcome?

Then make content specifically directed to them.

Not what you want to talk about.

What THEY need to hear.

Keep this in mind for every piece of content and In Sha Allah you will generate more leads for your business.

If you want access to the avatar profile document I created for one of my target audiences, just comment "AVATAR" below and I'll send it over In Sha Allah.

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