16d (edited) ā¢ š | Growth Advice
NEW TREND + Massive Algorithm Update šØ
Two major shifts have landed on Instagramās doorstep. One confirmed by the CEO himself. The other already taking over feeds if youāve been paying attention.
Both are real-time, beginner-friendly, and completely free to try.
Hereās what you need to know š
1ļøā£ The algorithm is becoming your friend (finally)
Instagram are teasing a brand new feature that gives you more control over what shows up in your feed.
Youāll soon be able to add or remove categories based on what you want to see.
More business and content tips? Less golf or gym reels? All up to you.
Mosseri previewed this on his Instagram. Itās rolling out in Reels first, then into the main feed.
āItās a meaningful way to shape the experience and to correct Instagram when itās getting things wrong.ā
ā Adam Mosseri, Head of Instagram
So, what does this mean for creators and brands?
It means your ideal audience can now ask to see content like yours. But that only works if your content is actually clear, consistent, and tied to something people are searching for.
If your niche is all over the place, this new feature wonāt help you. Youāll get lost in the noise.
Action steps:
ā¢ Be clear with your niche and topic from post to post
ā¢ Use keywords in your captions that match the categories you want to show up for
ā¢ Avoid āvariety contentā thatās hard to pin down
ā¢ Think like a viewer ā would they know what to expect if they followed you?
2ļøā£ The ultrawide reel format is going viral
Itās everywhere.
Creators stacking visuals vertically, filling the frame, and stopping scrolls instantly. It looks cinematic and different, which is why itās taking off.
This isnāt just a creative trend. Itās a format shift.
š Try this size: 5128 x 1080 pixels
How to test it:
- Open Canva
- Create a design at 5128 x 1080
- Stack your clips or images vertically
- Export and upload to Reels
- Tag it using #ultrawide, #5120x1080, or #trend
This works really well for:
- Travel content
- Lifestyle and day-in-the-life reels
- Product showcases or launches
- Meme-style edits that feel visual and fast
Example: this post hit 150,000+ likes in under 24 hours using this exact format with a humour-led spin.
This trend isnāt guaranteed growth, but it does one thing well ā attention.
Try pairing it with a short story, idea, or twist your audience will actually care about.
Thatās your breakdown for this week.
Have you seen the algorithm controls pop up yet? Tried the ultrawide format?
Drop your thoughts or test results in the comments. Letās keep building and learning together. š
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NEW TREND + Massive Algorithm Update šØ
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