16d • Builds & Wins 🚀
State Change Mastermind - October 21st, 2026 Recording
Full recording of this week's State Change Mastermind livestream with Ray Deck and Dimitris Goudis. Dimitris showed BrainGraph's digital brains at work on his own marketing: a Rory Sutherland brain auditing his website and writing three landing pages. Robert showed how he's handing video editing and animation to AI: code-built set pieces, reusable scenes, and staying on the AI until the result is right.
00:00 Intro
01:10 Dimitris: knowledge bases that help AI tools think like a human
04:24 Applying Rory Sutherland's thinking to his own marketing copy
05:03 Auditing his website with a local BrainGraph digital brain
06:08 The digital brain interviews him first, then writes three landing pages
07:05 Inconsistent calls to action, and why one next step matters
07:35 Why BrainGraph starts with a one-to-one conversation, not a sign-up
08:16 Next: ad copy from the same AI advisor
13:14 A personal Rory that knows things about you
16:25 Automating notifications with Knock inside BrainGraph
16:52 Robert asks about MCP UI for BrainGraph
18:38 Every recommendation links to its source
19:01 Updating a digital brain with new knowledge
20:53 Can it copy someone's communication style?
22:04 Robert: handing editing and animation to AI
23:53 Everything you see is code: UI recreations as set pieces
26:10 Extending a video without regenerating it
26:54 ElevenLabs voiceovers for client training videos
29:10 Reusable sets for Xano, Claude Code and ChatGPT
30:14 Clients validated it first
33:07 Getting the AI to pick the right skill, then pre-made scenes
39:18 Building it: hours upon hours of direction
41:52 "I'm gonna be on you until I don't have to be"
44:19 Finding a style outside Anthropic's
45:56 Nano Banana: one image with 30 icons, then chop it up
47:34 "Why are we doing this anymore?"
48:26 Wrap-up
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State Change Mastermind - October 21st, 2026 Recording
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