What’s the definition of a professional photographer?
My definition is simple: someone who earns his or her living from shooting and selling images.
Most photo coaches will teach you how to master every setting on your camera to handle any type of environment—but here’s the truth: mastering your camera settings isn’t what brings you success. I’m the only photo coach who focuses on keeping things simple by teaching you “The One Thing” that will create 80% of your results.
Let me explain how it works.
Forget Years of Camera Training—Tweak Your Environment Instead
Instead of spending years learning how to shoot perfectly in every lighting scenario, all you need to do is control the environment to fit your camera settings. This allows you to shoot with the same consistent settings every time—no guesswork, no endless adjustments.
Here’s how to do it:
- Close the blinds and curtains in any room you’re photographing in to create a darkened environment.
- Set your camera to: f/11, ISO 100, Shutter speed: 1/125th of a second
- Set your lights or flash up the same way every time you photograph a session.
That’s it! With today’s modern cameras, even if you set your camera to auto mode and shoot subjects in front of a simple blank wall or background (I prefer plain white or black, which could be as simple as a bed sheet), you can consistently create high-quality images. The magic isn’t in complicated settings—it’s in the system.
But Here’s the Secret: Camera & Editing Skills Won’t Make You Rich
Sure, I can recommend a couple of $10 Kindle books that teach camera settings and Photoshop tricks, but knowing those won’t make you money. The real secret to success is knowing how to get people to sit in front of your camera. You can pay someone to shoot sessions for you, you can pay a digital artist to do edits but without clients, even the best technical knowledge won’t pay the bills.
Let me tell you about a fellow photographer who was struggling. He had to shut down his studio because he couldn’t even afford to pay the electric bill. He thought his problem was technical—he believed mastering photography would fix everything. He was wrong.
To prove it to him, I spent a Saturday shooting at customers’ homes with just:
- A $50 pop-up greenscreen
- A few props
- My camera on full auto mode
From 3 hours taking snapshots I made over $2,000. No studio, no complex lighting setups—just a simple system and the ability to get clients. I documented that day 12 years ago. Click Here To See It. The One Thing isn’t about learning endless technical details. It’s about knowing how to get clients reliably. Once you master that, everything else falls into place. You only need one reliable client-getting strategy to start, and I’ll help you select the one best for you and show you exactly how to work it.
Follow any of my paint-by-numbers systems, and I guarantee you’ll make money. You don’t need to overcomplicate it—you just need to focus on working a simple system. Snap, Learn, Earn, Repeat!
For the below sample portrait, I used a white bedsheet, an old suitcase and a $3.00 lantern.
Book Your Free On-boarding Call and Together We Will Select The Perfect System For You!