Feb 21 • General discussion
$100K a Year with Portraits? Easier Than You Think!
Yes, Earning $100,000 Per Year with Portrait Photography Is Shockingly Simple! Want to know how? Let’s take a page out of Alex Hormozi’s playbook. Alex, co-owner of Skool (yep, the very platform you're reading this on right now), helped transform a tiny photo studio in Plano, Texas, into a nationwide portrait empire with over 30 locations—raking in millions every single month.
Now, I’ll be the first to admit—I’m no Alex Hormozi. But that’s exactly why I recommend you read his books:
📖 "$100M Leads: How to Get Strangers to Want to Buy Your Stuff"
📖 "$100M Offers: Make Offers So Good People Feel Stupid Saying No"
If you dream of hitting seven figures per month shooting and selling portraits of people and pets, you need a world-class coach like Alex. But if you’re looking for a realistic, highly profitable, and insanely fun side hustle (without a franchise empire), then stick with me—I’ve been in this game since the early 1980s and teaching it since the late 1990s.
💰 My best month ever? Over $50,000 in profits—more than 15 years ago, before I even filmed the video at the bottom of this post. If you watch that video, you’ll notice I’m wearing dark sunglasses. Even back then, my vision was already fading due to macular degeneration, and I knew I had to start slowing down. But here’s the thing—I didn’t stop. Even with limited eyesight, I kept shooting, kept teaching, and kept helping others build a business that can provide real income and flexibility.
That $50K month wasn’t a fluke. It was simple, repeatable, stuff that still works today. And while I don’t shoot as much as I used to, I still run sessions from time to time and love showing others how to do the same—no fancy studio required.
Why Portrait Photography Beats MLM or Network Marketing...
Ever heard of Paparazzi Accessories? It’s an MLM party-plan jewelery business where each piece sells for $5. Their commission is 45%, meaning you’d have to sell hundreds of pieces just to make a decent paycheck.
Meanwhile, in portrait photography, I and many others consistently make over $1,000 in profit per one-hour session—without needing to recruit friends or guilt-trip family members into buying overpriced lotions or kitchenware. I can't promise an exact number for you, but I can show you dozens of ways to get paying photography clients easily.
Why Not Turn Home Party Plans into Portrait Party Plans?
If you’re already into Tupperware, cosmetics, or jewellery party plans, why not lead with something far more exciting? Imagine offering parents a Free Fantasy Portrait of their child. While they’re waiting, you can still show off your MLM trinkets (if you're into that sort of thing).
🔥 Hot tip: Parents get WAY more emotional over a portrait of their child than they do over an MLM shiny object. If you’re determined to pair portraits with another offer, consider teaming up with a Mary Kay or Avon rep.
A Profitable Business That Fits in Your Car!
No need for a nationwide franchise—this business is 100% portable. You can set up shop in your living room, a hotel conference room, a backyard, or even a local park. It's flexible, lucrative, and simple.
And before you start worrying about giving away free portraits, let me tell you—it’s the easiest way to get clients. Every internet marketing guru uses lead magnets (freebies) to attract customers. I’ve been doing the same thing with portraits—offline—long before the World Wide Web even existed!
So, if you want a business that’s fun, flexible, and highly profitable, hit play on my 15+ year-old video and see for yourself. It worked then, and it works even better today—especially online.
Let’s go make some magic! 🚀🎥📸
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$100K a Year with Portraits? Easier Than You Think!
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Learn how to turn simple snapshots into magical portraits that sell for $500–$2,500 — even if you’re new to photography.
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