13h • General discussion
The Follow-Up Consistency Problem
Most leads don’t disappear because they said “no”…
They disappear because the follow-up stopped too early.
One message isn’t enough.Two messages usually aren’t enough either.
People need consistent touchpoints before they decide.
That’s why businesses with structured follow-up systems (instead of random replies) tend to close more deals over time.
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The Follow-Up Consistency Problem
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