Jul 10 • General discussion
The time I chickened out on a brilliant business opportunity.
Rewind to October 2014. I got my first engineering job out of school. And I absolutely hated it.
So I started looking for ways out in my free time.
I worked in a car audio shop during college, so decided to give that a shot again. I started my own part time car audio business on the side. But I made it a mobile car audio business where I went to my customers. Nobody did it in my area. It was actually quite genius if I do say so myself.
Anyway, I really only stopped doing it because I don't like doing the manual labor anymore. But it turned out to be a great side gig. And I got calls daily from customers looking to book installations.
I didn't realize till after I quit and got further into entrepreneurship that I could've made this a real business. (I probably still can — but I closed it down a couple years ago and would be a slow start now. At least that's my excuse this time).
But I didn't feel like hiring a team, renting a storefront/vans, etc. Seems like a real headache and tons of work - but maybe worth it now that I think about all the time and money I've spent doing this whole "marketing" thing as a side gig.
And this "marketing agency" thing I started? Just another shiny object I chased that wasn't what it was cut out to be. (I now like to refer to myself as an ‘anti-agency’)
But it did help me realize that I accidentally created a brilliant marketing strategy in my car audio business.
Nothing new, but I realized the 3 main things that make up the 80/20 of "marketing" for small local businesses. Meaning the 20% of things to focus on that get you 80% of your customers.
And the ONLY 3 things I had in place when I was getting daily calls from hot prospects looking to schedule installs.
And I didn't even do the 3 things very good at all (I'll even prove it by showing you the website I had at the time if you want haha).
For some reason, this took me a while to realize how many other small businesses these 3 simple tips could help.
And when I realized this, I created what I call the "Local Visibility Trifecta". And also why I created this group.
And part of that ‘trifecta’ system is a completely free 12 page checklist that walks you through exactly how to set up these 3 things for your business. And how to do it the RIGHT way - NOT the sloppy way I had it set up for my car audio business.
If my future self would've given me this free checklist a few years ago, I may have even gone all in on the mobile car audio business model. But that didn’t happen (yet).
And maybe that's for good reason — so that I can help more small businesses thrive. Businesses like yours that actually love the work they are doing.
This can seriously be the difference between scrambling for work and having your phone blow up so much it's overwhelming.
That means:
- No more joining expensive BNI groups that feel like family but bring in as much business as your grandma promoting your business to her bingo buddies.
- No more going to "networking" events for a fancy "free" lunch to have awkward conversations with people who end up being your competitors.
- No more paying expensive agencies that promise the moon and deliver ocean water.
Seriously, what do you have to lose?
Even if you take 20 min to go through the checklist and implement only a couple of the steps, you'll be better off.
I promise. Or I'll give you 2,000% of your money back (get it? It's free haha).
And if you take the time to go through all 58 steps? Well that my friend is what will make all the difference in the world for your business. Not just because of my magical checklist — no. But because it shows you actually care about doing whatever it takes to grow your business.
Before I realized how great my mobile car audio business idea was, it bombed.
Or so I thought — because I'm not very patient. When I started it, all I did was put the business out into the ether that is the internet. Then waited.
Nothing happened for a while. But week by week it started to gain traction… Then I started getting calls DAILY. Daily calls for a part time business I never actively promoted anywhere. Pretty good if you ask me.
And now that I've cracked that code of more business rolling in on autopilot (with just 3 simple tweaks upfront), I'd love to share it with you.
Just comment on the welcome post linked below to introduce yourself and I'll send it over.
Already commented on that post? Let me know and I'll send it to you.
Here's to a sustainable business you'll be proud of for generations to come...
Talk Soon,
Taylor "chickened out" Coffin
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The time I chickened out on a brilliant business opportunity.
skool.com/small-business-marketing-hacks
Helping home service dinosaurs thrive in the digital age and get the phone ringing like it's 1997... Without spending money on ads or "marketing".
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