Part of the "Local Visibility Trifecta" that I mention is optimizing your website.
Part of that website optimization is some basic SEO stuff.
The hardest part of SEO is the keyword research.
I use a software called xagio that makes it super easy. Xagio isn't free, but I have an account and I'm happy to run an audit on your site and on one of your competitor's sites to show you:
- what you're ranking for
- what your competitor is ranking for
- and what to do to optimize your pages to rank higher.
The report will look something like the image attached showing different keywords and which are the low hanging fruit (gold bars are super low hanging fruit to target).
Let me know if you're interested and I'll run a quick audit of your site.