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6d (edited) โข ๐ฌ Chit Chat (open discussion)
Posting great content isn't enough to create engagement. (Sorry.)
Build an amazing community.
Post awesome content.
Members will show up and start commenting.
That's how it works, right?
๐ช๐ฅ๐ข๐ก๐!!
The one thing I notice consistently across so many communities, are community owners asking "๐ต๐ผ๐ ๐ฑ๐ผ ๐ ๐ด๐ฒ๐ ๐บ๐ ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐ ๐๐ผ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ?"
We've been told that it's a simple matter of posting stuff that they want to comment on.
But quite honestly it doesn't always work that way.
The reality is that as a community owner, ๐๐ฒ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐๐ฒ๐ฎ๐ฐ๐ต ๐ผ๐๐ฟ ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐ ๐ต๐ผ๐ ๐๐ผ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ in our communities.
One thing I do in every single post is include a CTA (๐ค๐ข๐ญ๐ญ ๐ต๐ฐ ๐ข๐ค๐ต๐ช๐ฐ๐ฏ) that tells my members exactly how to engage in the comments. I don't leave it open by saying "what's your thoughts" or "anyone else?"
๐ง๐ต๐ฎ๐'๐ ๐ท๐๐๐ ๐ป๐ผ๐ ๐ฒ๐ป๐ผ๐๐ด๐ต ๐ณ๐ผ๐ฟ ๐ฎ ๐น๐ผ๐ ๐ผ๐ณ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ.
Instead, I create something ๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ, something ๐๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐ถ๐ ๐ผ๐ฏ๐๐ถ๐ผ๐๐ ๐ฎ๐ป๐ฑ ๐ฒ๐ฎ๐๐ ๐๐ผ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐ฑ.
For example:
๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ฒ๐ป๐ด๐ฎ๐ด๐ถ๐ป๐ด ๐๐ง๐๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ฝ๐ผ๐๐๐?
Drop a comment below and tell me how you teach your members to engage with your content...
or tell us where you're getting stuck! ๐
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Posting great content isn't enough to create engagement. (Sorry.)
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