3d (edited) โข Lab Notes โก๐โจ
What is your business?
The first trick to getting this right, is recognising that there are actually TWO ways you need to be able to describe your business, not just one:
- First you need to be able to describe what the business is (the descriptor)
- Second you need to be able to describe what the business does (the pitch)
Alex H Smith
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What is your business?
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