Why Underpricing Kills Your Community · Launch Skool

Why Underpricing Kills Your Community

Most Skool communities don’t die because of the idea. They die because they’re underpriced.

Here’s why underpricing kills:

Perception → Cheap = low value. People assume it’s not serious.
Commitment → Free or $20 members don’t show up, they don’t engage, they don’t transform.
Energy drain → You’re stuck chasing more bodies instead of serving a few who actually want results.
Burnout → You end up resentful because you’re giving more than you’re getting.

Pricing isn’t just about covering costs. It’s about setting the value frame.

When you charge what your community is worth:

You attract members who are serious about the outcome.
You give yourself permission to overdeliver.
You create a space where transformation happens because people have skin in the game.

Rule of thumb:

👉 Price based on the value of the outcome, not the size of the community.

👉 Ask: “If someone got the result my community promises, what would that be worth to them?”

👉 Start there, and don’t be afraid to charge what feels uncomfortable. That’s usually the right range.

Your price sets the tone. Low price = hobby → High value = business.

Stop killing your Skool with underpricing.

Build something that delivers value!

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