16d (edited) • General discussion
How to Make Your Members Feel Dumb Not Paying You More
Your community isn’t stuck because of marketing. It’s stuck because people inside don’t feel like they’re getting punched in the face with value.
If someone pays $50 and gets $500 worth of wins, insight, or connections, they’re never leaving. That’s how you keep them hooked and that’s how you earn the right to charge more.
From $100M Offers: price is just value in disguise. Make the dream outcome bigger, the likelihood of success higher, the time to result shorter, and the effort smaller. Do that and people line up.
💰 Ways to crank perceived value fast:
• Show real wins with testimonials and member spotlights
• Write copy that sells the outcome, not the features
• Turn content into shortcuts and templates that save time
• Run challenges that create progress and momentum
• Drop free content that embarrasses what others charge for
👉 Here’s the gut check: if you 10x’d your price tomorrow, would members still feel like it’s a steal? If not, that’s your next job -> stack more value.
What’s one thing you could do this week that would significantly increase the value (or perceived value) for your members?
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How to Make Your Members Feel Dumb Not Paying You More
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