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17d • Chit Chat🗣️
✍️ 4 questions. Then your headline writes itself.
Your website headline is four questions away. Try this right now 👇
Open a note on your phone. Answer these out loud, the way you'd say it to a friend, not the way you'd write it on a website.
1️⃣ Who is this for? Not "women entrepreneurs." One person. The one you'd be thrilled to work with tomorrow.
2️⃣ What did they already try, and why did it not work? This is the one everybody skips, and it's where your best line is hiding.
3️⃣ What do they walk away WITH? Not what you do. What they're holding at the end that they didn't have at the start.
4️⃣ What are the two reasons they'd say no? Money and time are usually two of them. Name yours.
Now read your answers back.
𝗬𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗶𝘀 𝗶𝗻 𝗮𝗻𝘀𝘄𝗲𝗿 𝟯. 𝗬𝗼𝘂𝗿 𝘀𝘂𝗯𝗵𝗲𝗮𝗱 𝗶𝘀 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝟮 𝗮𝗻𝗱 𝟰. 👀
That's the shape of every page that ever sold anything. It isn't clever. It's just answered.
Do this today and your page gets better this week, whether you ever meet me or not. I mean that.
𝗔𝗻𝗱 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗮𝗿𝘁 𝘁𝗵𝗮𝘁 𝗯𝗿𝗲𝗮𝗸𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 👇
Doing this by hand, once, on one page, is work. Doing it every single time you launch anything, forever, is the part nobody sustains.
🔸 𝗟𝗼𝗿𝗲𝗻𝘇𝗼 asks you these and a lot more you wouldn't think to ask yourself, one at a time, then writes the whole page out of your answers.
🔸 𝗕𝗶𝗮𝗻𝗰𝗮 takes those words and hands you three finished looks to choose from.
____________________________________
𝗧𝗵𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁™ 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽
📅 Wednesday, August 5 · 1-3pm ET
Everything I build in it, who it's for, and what you walk out owning is on one page 👇
👇 Drop answer #1 below if you want, just the one person you're for 💗
➡️ GO SEE IT HERE ⬅️
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✍️ 4 questions. Then your headline writes itself.
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