Dec '24 • 😸 Giggles
Friday Challenge! Promote Your FREE Community 🤩
The #1 BEST strategy to promote your FREE Skool right now?
Position it as a lead magnet and run ads 💥
Instead of writing "Join my FREE community"...
Lead with a high-value asset that solves an immediate problem for your ideal members.
This strategy works particularly well for a target audience unfamiliar with the Skool platform!
📚This could be:
- An actionable e-book
- A detailed checklist
- A valuable template
- A mini-course
- A comprehensive guide
Here's exactly how you can implement it:
- Create your conversion-focused ad:
- Headline: Lead with the value of your lead magnet
- Copy: Focus on the specific problem it solves
- CTA: Make it about getting the lead magnet, not joining the community
- Set up your About page:
- Clearly state they'll get the lead magnet upon joining
- Keep the promise front and center
- Make the value exchange crystal clear
- Maintain message consistency with your ad
- Nail the delivery:
- Set up an auto DM with the lead magnet
- Create a pinned post linking to it
- Add it as an easily accessible module
- Make it IMPOSSIBLE to miss
⚡Pro Tips for Higher Conversions:
- Match your ad's promise exactly in your About page
- Make the lead magnet instantly accessible
- Use multiple delivery methods to ensure they get it
- Keep reinforcing the value they're receiving
❗Remember: You're not tricking anyone – you're leading with value.
Your community is the exclusive home where this valuable resource lives.
Here's the CHALLENGE:💥'
Comment:
1. WHO your community is for (be specific)
2. HOW your community is helping your target audience
I and other members will give you ideas of what kind of community 'lead magnet' you can create to promote in your next ad!
Drop who you're helping below and share your ideas! 👇
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Friday Challenge! Promote Your FREE Community 🤩
skool.com/skool-ad-writers-3323
Discover winning copywriting frameworks that top Skool communities use in their ads!
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