9d (edited) • General discussion
Refining my pillars :) I'd appreciate feedback, thank you!
Hello, I sat down after today's call to refine my Pilars and Deliverables. I'm in the fertility space and my model is B2B (the customer is the clinic, the consumer is the person struggling with infertility). How are these sounding?
Pillar 1: Differentiation: standing out in a fertility market where patient experience increasingly defines whether patients stay with a clinic, return for additional cycles, and recommend it to others.
Deliverables: Extending the whole-body approach beyond the clinical setting through coordinated multidisciplinary support, so that integrative fertility care becomes something patients meaningfully experience throughout their journey.
Pillar 2: Continuity: holding the patient's experience together across the gaps in care, where the clinical model can’t reach.
Deliverables: Supporting patients between clinical appointments through aligned coaching and continuous engagement, so that their care experience feels connected, steady, and easier to navigate over time.
Pillar 3: Retention: preserving the relationship and trust when patients face the high-stakes decisions and the emotional weight of fertility on their own.
Deliverables: Strengthening trust and engagement through ongoing support, coordination, and visibility into engagement and retention signals, so that patients stay engaged with their treatment, follow through on their plan, and remain confident in the path they're on with the clinic.
Summary Statement: WOVA partners with fertility clinics to extend whole-body support beyond the clinical setting, so patients experience care as continuous, steady, and connected to the clinic they trust.
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Refining my pillars :) I'd appreciate feedback, thank you!
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