May 11 • Product🏗️
Tuesday Community Call: The Validation Framework That Prevents Product Failure
Hey friends!
This Tuesday's community call is exclusively for our pro-members and could save you months of wasted effort and thousands of dollars.
We're diving deep into validation - the single biggest factor that determines if your product will be a hit or a total flop.
The quality of validation you bring to your product journey literally makes all the difference. And I'm not talking about the warm fuzzy feedback you get when someone says "neat idea" - I'm talking about methodical, reality-based validation that ensures you're building something people will actually pay for.
Join our live community call this Tuesday to see this framework in action with a real product example.
Here's my battle-tested validation framework that's saved teams I've worked with from wasting months building things nobody wants:
1. Problem Validation: Don't Skip This Step!
Before you even think about solutions, make absolutely sure you're solving a problem people would throw money at to fix. This is THE most critical step. A beautiful product solving a mild inconvenience? That's what I call a "zombie product" - looks alive but basically dead on arrival.
2. Solution Validation: Build What They Actually Need
Once you've confirmed the problem is severe enough, people will actively want to help you improve your solution. But asking the right questions is crucial - I'll share my list of "forbidden questions" that lead to misleading feedback, and show you what to ask instead.
3. Pricing Validation: Timing Is Everything
Here's where so many get it wrong. Only validate pricing after your solution has gotten enthusiastic "10 out of 10" responses. Trying to price-test a solution people merely "kind of like" is setting yourself up for failure (or very low prices).
4. GTM/Channel Validation: Finding Your People
These validation questions help you discover the most efficient ways to reach more customers like your early adopters. Not absolutely critical, but incredibly valuable for scaling.
On Tuesday's call, we'll walk through the complete validation process with a real product in real-time - problem, solution, pricing, and go-to-market strategy. You'll see exactly how this framework works in practice.
Join us to master validation - quite possibly the most important skill in your entrepreneurial toolkit.
Already a pro-member? See you Tuesday! Not yet a member but interested in this session? Send me a note - no pressure, we share plenty of free content too.
Adam
P.S. Have questions? Drop them below!
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Tuesday Community Call: The Validation Framework That Prevents Product Failure
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