Most marketers still think of Reddit as a niche forum.
AI systems think of it as ground truth. Google signed a content-licensing deal with Reddit worth approximately $60 million per year, and OpenAI followed with a similar agreement at roughly $70 million annually — granting AI systems priority access to Reddit's real-time discussion feed.
The result: Reddit is the number one most cited domain by both Perplexity and Google AI Overviews, and for product review queries specifically, Reddit now appears in up to 97.5% of Google AI Overview responses.