17d • General discussion
I didn’t realize how important simplicity is in travel booking
Something I’ve noticed in travel services is how quickly people drop off if things feel complicated.
People don’t want to figure things out, they just want it to be easy.
If it’s simple, they continue.
If not, they leave.
Do you think booking or choosing is harder for travelers?
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I didn’t realize how important simplicity is in travel booking
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