2d • 💬 discuss or ask
Is building a waitlist always necessary before launch?
Hi everyone 👋
For early-stage founders, do you think building a waitlist before launch is always necessary?
I’ve observed that sometimes creating a waitlist shifts your focus from product development to marketing too early, which can slow down actual product progress.
How do you balance both?
Do you recommend building a waitlist while developing the MVP, or is it better to focus fully on the product first and start marketing closer to launch?
Would love to learn from your experience.
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Is building a waitlist always necessary before launch?
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