Serious Dog Business
5.0 · 11 reviews
Private
235 members
$69/month
Stop memorising protocols. Start understanding dogs.
For the Pro trainer or the most dog obsessed person you know, learn WHY training works so you can fix the dog in front of you.
What changes:
✅ You read the dog, not a script
✅ You know what your dog thinks, feels and is trying to tell you
✅ You use rewards and punishment with clarity, not guilt
✅ You find your people, pros and enthusiasts who geek out like you
What you get:
🆓 7 day free trial (yes, you'll teach a dog to meditate)
🌊 The Wavetops: how dogs think, feel and learn, and how to shape behaviour
⚖️ Understanding Punishment, with real demos
🎥 Workshops and community calls
🐕 Premium/VIP: Deep Dives, High Drive Puppy, Handler and Decoy Basics, weekly calls with Jas and me
Your coaches: Pat (Special Forces, full time trainer since 2015) and Jas Whiting (10+ years with assistance, sport, decoy and police dogs).
Not for you if you want a magic protocol.
Try it free. No hard sell.
5.0 · 11 reviews
Susan Birch
I'm just a pet dog owner who wants to learn more and up my game with my new pup. The insights SDB provides are incredible- and I'm not one to use superlatives lightly. The depth of information for a pet dog owner is huge - and will take some time to absorb, apply and fully understand. That's real value for money on its own. Where SDB really shines is in the videos, q and a and community discussions. That's where the science meets the art. Im running out of space - but two thumbs up from me.
Aug 2026 · Still a paying member after 5 months
Rikster Van Midden
I've listened to Pats stuff via social media off and on for about 12 months. It always caught my attention as it reasonated with me instinctively and I would find myself implementing little bits here and there that I would pick up. To me he is a dog trainers dog trainer. The content in SDB is top notch! The ability to convey his message with relatable stories etc helps also! Jas's stuff I havent looked at as deeply yet but it sure is worth a deep dive also! I will get there...Cheers
Aug 2026 · Still a paying member after 4 months
Michelle Black
The dog training industry can be a lonely and at times scary place... finding a safe community where you have access to not only some of the best courses out there, but also the support of other trainers is rare! I will be honest, I was sceptical about joining another dog training community due to bad past experiences! However, I'm so glad that I took the leap! Seriously, if you want to up your training game and find your home, join now!! Thanks Pat & Jas! ✨️
Aug 2026 · Still a paying member after 5 months
Danny Sugar
This is a great community with professional trainers, dog sports and pet owners - jam packed with long form theory and practical demos, it's a huuuuuuuge step up from scrambling to piece together a training plan from social media posts and short form YouTube, plus fun regular streams to show and discuss progress. Join today, you won't be disappointed if you're serious about dog business.
Sep 2026 · Still a paying member after 2 months
Kirstie Fuller
Pat has done a thorough job of designing a course that builds from a rock solid foundation, meaning anybody, of any level, can walk in and start from the beginning and not feel that they are covering old ground. Pats perspective is fresh and holistic. He is a kind, clear , and fair teacher and brings plenty of fun and humour to his dog training. The addition of Jas was a windfall. My need for the minutiae, smaller increments, and precision is very satisfied by Jas' eye for detail.
Aug 2026 · Was a paying member for 5 months
Serious Dog Business
skool.com/seriousdogbusiness
The place to actually understand dog training. No indoctrination. No bullshit. Just real knowledge from a community of actual trainers.
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