Looking for professional input here—this is a client site we’ve been managing for 4 months.
Context:
- Competitive niche, high CPC
- Site is less than a year old, built on Webflow
- ~350 monthly organic visits
- We've followed the “website URL blueprint” to give the site a clean, scalable structure with topical silos
- Content is strong (NLP optimized, internally linked, supports topical authority)
- Currently only 7 kw in top 10
We're seeing movement, but growth is slow—and client is starting to ask about backlinks.
The question:
At what point would you advise giving the greenlight to purchase backlinks? And as a bonus, do you have vendor recommendations?