27d • Writing + Marketing Tips
From Author to Authority: Building Your Strategic Visibility Roadmap
Hear from guest speaker Ashley Alleyne as she shares her framework to help authors sell from any stage.
Dec 9: 12:30-1:30 CST
DESCRIPTION:
Speaking is just the beginning—the real money is in what happens after you leave the stage. Most authors speak and never hear from attendees again, leaving thousands of dollars in potential client relationships on the table.
In this workshop, you'll discover the complete visibility pipeline system that turns every speaking opportunity into a client acquisition engine. You'll learn:
1 The Strategic Research Phase: What to look for when identifying speaking opportunities that actually align with your ideal client profile and business goals (not just any stage will do)
2 The On-Stage Positioning: Why bringing physical books to every engagement is non-negotiable and how book sales become your most powerful lead generation tool
3 The Audience Capture System: The critical information you need to collect from every attendee and why most speakers miss this crucial step that determines whether you'll see ROI from the gig
The Post-Event Relationship Pipeline: How email marketing and social media work together to keep you top-of-mind with attendees long after you leave the stage—and why this is where speaking opportunities convert into consulting contracts.
You'll walk away understanding exactly what a complete visibility pipeline looks like, why each component matters, and what's required to turn speaking into a sustainable business development strategy—even from unpaid opportunities.
Perfect for: Authors and speakers who want to understand the strategic framework for converting audiences into clients, whether you plan to build this system yourself or partner with someone to execute it for you.
BIO:
Ashley Alleyne is the Founder and CEO of OTOVA, a premium brand visibility agency that helps established coaches, consultants, authors, and speakers break free from the "Visibility Vacuum." Through her Strategic Visibility Pipeline system, Ashley and her team secure consistent speaking opportunities, build authority through email marketing, and create social media strategies that convert audiences into high-value clients.
A former licensed school psychologist turned entrepreneur and Hello Seven Certified Business Coach, Ashley has helped clients secure 8+ speaking engagements in just 4 months—positioning them in rooms full of ideal clients who benefit from their 4-5 figure expertise. Based in Brooklyn, NY, Ashley is known for her strategic approach to visibility that goes beyond getting clients on stage to building systems that keep them top-of-mind long after they leave it.
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From Author to Authority: Building Your Strategic Visibility Roadmap
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