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2d (edited) • Djangify
Who I'm actually building this for
We all need to focus on our ideal customer and there are two types of people I would love to have in this community (that doesn't mean if you don't fit you are not welcome - you are!).
These are my "ideal clients" and who I speak to in my marketing. If I appeal to you and you don't fit - I love it. You are welcome!
Pamela is Generation X. She's spent years getting genuinely good at something - coaching, caring, a skill, a trade, something she knows from the inside out. She's managing. But when she looks ten years ahead the numbers don't add up, and there's a thought she doesn't always say out loud: this can't go on forever.
She doesn't want a complicated funnel or to become an influencer. She just wants to take what she already knows - the years of real experience sitting inside her right now - and turn it into something that earns consistently.
The second is someone who has done hard physical work.
Someone whose body has been the business. Who has shown up, worked hard, and is starting to understand that this cannot be the whole plan. They're not behind. They've just been busy surviving and it is taking a toll on their body.
And then there's a third door in.
Something went wrong. Not because you did anything wrong but because you trusted a platform that didn't deserve it.
Maybe you had an account closed overnight with no warning and no appeal. Maybe you're watching fees quietly eat every sale until the numbers stop making sense. Maybe you built something good and it's buried so deep in someone else's marketplace that the right people will never find it.
I call these three the Digitally Excluded. The Leaker and The Invisible. At some point in my online life I have been them and/or worked for someone like them.
You don't have to be Pamela. You don't have to have worked with your hands. If you've been doing the work and the system has been taking the reward — you're who this is for too.
One thing I want to be upfront about: I don't teach you how to create your product.
If that's where you are, there are communities I genuinely respect and would send you to first.
Go there, do that work, then come back.
What I do is help you get your first $500 on a platform you own. Not Gumroad's platform. Not a marketplace that takes a cut and can close your account tomorrow. Yours.
Because you've already done the hard work of becoming good at something.
You just need a home for it.
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Who I'm actually building this for
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