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2d (edited) • 1000 True Fans
The 1000 True Fans maths is wrong. Do it anyway.
Not everyone agrees with the 1000 True Fans model and I just want to say RELAX. Its really not that deep!
I watched a video of someone breaking down why the 1000 True Fans model doesn't actually work the way the fantasy version promises.
They're not wrong. The maths does break.
1,000 fans paying $10 a month sounds like $120,000 a year. But then reality shows up.
Growth is slow at first. People cancel.
Getting customers costs you either money or time.
By the time you account for all of that, the number looks very different.
So WHY AM I BUILDING around this idea? (,,•᷄ࡇ•᷅ ,,)?
Because the maths was never the point.
The point is that your brain needs something to move toward. FACTS.
There's a concept called the Reticular Activating System - your RAS - and it's basically the filter your brain uses to decide what to pay attention to.
Give it a target and it starts noticing everything that moves you closer to that target.
Conversations. Opportunities. Content ideas. People. Things that were always there but invisible until you had a reason to see them.
1,000 is a target. That's its job.
It's not a promise. It's a direction.
The full article to this is in the classroom under MINDSET 📈🧠💡🎯📈
Your number doesn't have to be 1,000
You can play this adventurous game and aim for 1,000 true fans but you don't have to - many people sell well with smaller numbers.
Also you may not go from zero to 1,000 (although that is what I wish for you... and myself!) chances are it will be a slow burn so you may want to focus on a smaller milestone.
This will help keep your momentum in check.
It can be 100. It can be 200. It can be 500. The number was never the thing. The thing is having a number.
Pick a number that feels real to you right now. Not aspirational to the point of paralysis. Real.
Close enough that you can imagine it. Far enough that it asks something of you.
For some people that's 100 true fans. For some it's 500.
The First Five Hundred exists because $500 felt like proof. Not the destination — the proof that the destination is possible. Start there. Move the number when you outgrow it.
The goal isn't the ceiling so let's not create one for ourselves. It's just the next marker on the road.
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The 1000 True Fans maths is wrong. Do it anyway.
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