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3d • Traffic Generation
Master Internal Linking - The Silo Method
External links get most of the attention, but internal linking is something you have complete control over right now, and it works.
The silo method means grouping topically related pages and blog posts together and linking them tightly within that cluster. Every informational article points toward your money pages — the pages where someone can actually buy something.
This does two things. It tells search engines clearly what your site is about, by showing that your content is organised around specific topics rather than scattered. And it distributes the authority you earn from external links across your whole domain instead of letting it pool on one page and go nowhere.
If you have a blog post about pricing digital products, a post about what to put in a toolkit, and a post about launching on a budget - those three posts should link to each other, and all three should link to the page where someone can buy your pricing digital product.
That's not complicated. It's just deliberate.
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Master Internal Linking - The Silo Method
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