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3d • 1000 True Fans
"Just a lifestyle business."
Kevin Kelly - the 1000 True Fans guy noticed that some people say "just a lifestyle business" as if it was something to be ashamed of. The assumption that success has to look a certain way. Big numbers. Massive scale. A hit. And anything smaller than that gets quietly dismissed.
He pushed back on that. He said the technology now makes a different version of success not just possible, but genuinely good. A modest size. A sustainable income. A business built around your life instead of the other way around.
If what you're building is designed to fund your life, give you freedom, and let you do work that actually means something to you - that's not a consolation prize. That's the whole point.
You're not thinking too small. You've just stopped thinking like someone else.
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"Just a lifestyle business."
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